B2C CONSCIOUS MARKETING
Marketing is a technical term for the art of creating desire. As an inherently manipulative practice, it’s easy to fall in to shaky territory.
Conscious marketing is done by finding the people who already want what you’re offering, and effectively engaging them with integrity. It’s the only form of marketing I offer.
I’ve worked in B2C Marketing for the last 7 years, and I’ve boiled my offerings into three categories. In order to be considered, each offering had to meet criteria. It had to be 1) effective, 2) creative, and 3) it has to make you feel something.
#ATTRACT
Attract your people, energize your audience.
#ENTERTAIN
Make them feel something
#ENGAGE
Reach out for results
#LIKE
Attract your people, energize your audience.
#KNOW
Get vulnerable + build lasting relationships.
#TRUST
Position yourself as an authority figure in your niche.
SUPPORTING LOCAL
Remember that restaurant your friend said was incredible? And that new brewery you saw people posting about?
Well, you were hooked.. right?
Welcome to the world of influencer marketing. Humans listen to those they trust. And when a small biz goes viral online because the community gets excited, you’re not going to stay home are you?
That’s the point! There is untapped potential right at your fingertips – and it starts with social media. One of my jobs is to tap into this potential to increase your brand awareness and bring new customers in to your door. The rest is up to you ;).
GET IN TOUCH
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